Loftie
New York sleep brand founded by Matthew Hassett, selling the Loftie Clock and Loftie Lamp as phone-free bedside alternatives.
Who Loftie is
Loftie was founded by Matthew Hassett, who is listed as Founder and CEO; the company describes moving into an office in Tribeca. Its pitch is getting your phone out of the bedroom.
What they make
The Loftie range is small: the Loftie Clock ($199.99 on the brand site), the Loftie Lamp ($279.99), and the Loftie Card, which the company says blocks distracting apps with one tap. The Loftie Lamp is the product we list. It is a bedside lamp with sunrise and sunset lighting, so it sits on our sunrise alarm clocks page next to dedicated wake-up lights.
Claims to keep in perspective
Loftie’s main selling point is behavioral: keep the phone out of the bedroom. That is a reasonable habit, but the light from a bedside lamp is far dimmer than daylight and will not replace morning outdoor light. Our guide to morning sunlight explains why, and do sunrise alarm clocks work covers the evidence on dawn simulation.
Shipping and returns
Loftie advertises free worldwide shipping and duties on orders over $100. Its return policy is linked from the site, but the homepage does not state the window.
Loftie products we list
| Product | Category | Price | Our take |
|---|---|---|---|
| Loftie Lamp | Sunrise alarm clocks | $280 | Loftie Clock owners who want a light-based wake-up to match |